I’ve written about Twitter a couple times before, here and here, but I’m going to share with you how to dominate Twitter which is something I kept from you before. I kept it from you because I was trying to market it as a service only to find that it just wasn’t feasible for reasons unknown. Welcome to my life. I didn’t market it correctly or my pricing was all wrong, and I just didn’t have the patience to figure it out at the time. You should be glad because I’m about to share something valuable with you and it won’t cost you a thing. It’s time I transition out of the service realm. Let’s talk Twitter!
A Lot of People Don’t Get Twitter
I didn’t get it at first either. I used to tweet about the dumbest stuff like what I was doing, where I was going, and when I went to bed. No one cared. I didn’t have a clue about how to use it as a marketing tool. That was back in 2008 when I first got my account. For a good number of years, my Twitter account was just there. I used it off and on, but it wasn’t a very engaging place for my followers. By July 2015, I had tweeted about 13,000 times, and had around 1,200 followers to show for my 7 years on the platform.
The 80/20 Rule of Social Media
I learned a lot about social media marketing in 2014 when I was hired to build and train a new social media marketing department for an established SEO firm. The most important thing I learned was the 80/20 rule of social media which states that for every 20% of content you share on social media about yourself or your business, you should share 80% content from others related to your niche. I know it sounds crazy…here you have YOUR Twitter account and now you can only use it 20% of the time. Ignoring the 80/20 rule of social media will stagnate your progress. If you ever plan to use social media platforms to build your business, you have to implement this rule.
Once you do this, you will begin to see people engaging with your content and Twitter will make a lot more sense. Also, when I run into people who “don’t get Twitter”, I like to explain it to them like this:
Twitter is like sending a text message to the world. What would you say if you could text message the world about your business?
Now to take it a step further, you wouldn’t text your contacts over and over about your business because:
- They already know about it from your previous texts
- They may ask you to stop contacting them
- They are not targeted
Just because someone is your friend or contact doesn’t mean they want to be bombarded by information about you and your business. If your friends and contacts don’t want that, neither do your Twitter followers who may not even know you at all. Make sense?
So, what have you learned about Twitter? Twitter is how you can send a text message to the world.
How Much Should I Tweet?
Personally, I don’t think you can tweet too much. The first thing that made my account take off from that 1,200-follower plateau was tweeting more. I’ve written about the conflicting information on how many times per day one should tweet before, so I won’t repeat that sentiment. As long as your tweets meet one or more of the following criteria, tweet away:
- Entertains your followers
- Answers industry-related questions
- Solves industry-related problems
- Shares industry-relevant information
Each time you tweet is another chance for someone to follow you, visit your website, and/or become a loyal customer.
Finding Great Content to Share
When I worked for that aforementioned SEO firm as a social media marketer, the most challenging part of my job was finding industry-related content to share on behalf of my clients. I had clients whose businesses ranged from landscaping to garage doors to motivational speaking in Israel, and everything in between. Have you tried looking for something interesting to say about a garage door lately?
You learn to get creative really quickly.
I have some fantastic tricks up my sleeve for finding content:
- Google – I run the Google gamut by performing a keyword search. For example, let’s use the garage door example since that’s a tough one. If I just type “garage doors” into Google, I end up with a bunch of local places who do garage doors. This isn’t good content to share because it’s from the competition. However, if I click over the News tab, things look a bit more intriguing. All three of these are good shares. Sure, two of them are on the same topic, but sometimes, good content bears repeating.
Now, if you look for content to share about garage doors on a regular basis, you will repeat this search many times, but you might have to tweak it to get new content. You can do that by clicking the Search Tools button and selecting a time frame from the drop-down menu. Google will then show you content from that time period.
- Brainstorm – Write out all of the relevant aspects of your niche that someone might search for. If we use the “garage doors” example, I would write down the following: garage door brands, garage door styles, garage door security, etc. You get the idea. If your niche is “chocolate bars” then your list might be something like: chocolate bar recipes, recipes using chocolate, health benefits of chocolate, etc. Write down everything you can think of. You will thank yourself later when you feel like you’re running out of content.
- Check the competition – When I would get really desperate for content, I’d check the competition on Facebook and see what they were sharing with their followers. A lot of times, I would have say a dentist in random town A, so I could search for dentists in any of the hundreds of towns across the nation and find great stuff to share with the local followers of the dentist in random town A. This is a great way to find new ideas when you’re stuck.
- AllTop.com – Here’s a quote from their About page:
“The purpose of Alltop is to help you answer the question, “What’s happening?” in “all the topics” that interest you. You may wonder how Alltop is different from a search engine. A search engine is good to answer a question like, “How many people live in China?” However, it has a much harder time answering the question, “What’s happening in China?” That’s the kind of question that we answer.”
If you hover your cursor over the Topics tab, you will see a menu appear that includes each letter of the alphabet:AllTop displays lists of the latest articles from relevant blogs that pertain to the topic you choose. Unfortunately, we can’t use our “garage door” example here, but you might be able to use one of your brainstorm results. Some relevant topics from AllTop would be under H: home automation, home improvement, etc.
- You! – I’m not talking about the content you or your business may generate since I’m focusing on the 80% of the 80/20 rule for the time being. I’m talking about the content you consume on a daily basis from around the web: your Facebook news feed, blogs you read, your Twitter stream, websites you use and visit regularly, etc. People want to know that stuff. Sharing the articles and content you find interesting with your followers is a great way to keep them engaged. Not to mention, this puts a personal spin on the stuff you share. As an industry leader, people want to know what you find interesting and helpful.
- Reddit.com – Reddit touts itself as the front page of the Internet, and well, I can’t really argue. There’s not another site like it online, but there are imitators. I’ve written about Reddit in the past to try and clear some of the confusion. It can be a bit intimidating to newbies. Reddit is broken up into communities by topic called subreddits. Using the search feature, you will find there is a subreddit for pretty much EVERYTHING. That makes it easy to see a wide variety of content that others in your niche are sharing on the site. This is the engine behind my method of dominating Twitter. I would use the imitator linked above as well, but they don’t have currently the resources that Reddit has in place.
- SimilarSiteSearch.com – So you’ve found a great site that churns out a ton of great content for you to share, and you want to find more like it? There’s a website for that. SimilarSiteSearch.com will get it done. Type the URL into the search box and you’ll get a list of sites you can check to find more content.
Putting It All Together With Automation
You thought you were going to be tweeting constantly, didn’t you?
What I’m about to share with you is something that I’ve suppressed in the past because that’s how valuable it is. I knew it would get around eventually, but I didn’t want to help it much. I’ve even written about it before, but tried hard not to say too much.
Since that article tells you how to get in there and figure out IFTTT.com, I’m not going to write a bunch of how-to hoopla about it. Good guides have been done on it that are better than good. I will leave it up to you, but tell you that it’s more than worth your time to understand how IFTTT.com works.
What I really want to share with you is the recipes I use to dominate Twitter, but first a word on automation. There seems to be a stigma attached to automation as it relates to social media. People tend to think that social shares have less value if they are scheduled or automated. This is rubbish.
Automated content is still just as relevant to your audience as if you tweeted it manually.
The Exact Recipes I Use to Dominate Twitter
Once you begin connecting different channels inside IFTTT, you will start to put them together in your head. Any useful piece of information relevant to your niche makes a good tweet. Let’s get to it:
- Delicious and Twitter – Each time I add a bookmark to Delicious, it sends out a tweet of the link. I also have a recipe that adds these links to a Google Sheet, but that’s beside the point. 🙂
- Reddit and Twitter – I have several of these from various subreddits that create a tweet. Most of them include images. For example, I have a recipe set up to tweet new Hot posts from /r/QuotesPorn because these are usually awesome quotes laid over great-looking images. They make an excellent share to my audience of writers and marketers.
Another valuable Reddit recipe I have set up is to tweet each post I upvote. Reddit has a system where posts that are upvoted rise in the subreddits while downvoted posts go in the opposite direction. The results you see in the Top and Hot tabs are those with the most upvotes. By having this recipe to tweet all of my upvotes, it allows me to hand-curate the posts from Reddit that interest me and share them with my Twitter followers instantly.
- RSS Feed and Twitter – This is a great recipe to use with the top blogs in your niche. Let’s return to our “garage door” example. I found a blog with content all about garage doors. By adding “feed” onto their URL like this: http://www.garaga.com/blog/en/feed/, I was able to find their RSS feed. I can now add the RSS Feed channel to a recipe using this URL and tweet each time they publish a new blog article. I can do this with as many blogs as I want including my own!
- YouTube and Twitter – Each time I “Like” a video on YouTube, a tweet with a link is sent to my followers. This is a great way to share videos with your followers and also a great way to support content creators on YouTube.
- Instagram and Twitter – Each time I share a photo or video on Instagram, the same content is shared on Twitter as well. That’s a huge time saver, and you will find that you can do this with many things using IFTTT.com. It makes it easy and quick to share content on all of your social media platforms with just a few clicks.
These are the exact recipes that I’ve used to triple my Twitter following in the last 9 months. Check me out on Twitter and give me follow if you feel like it. I set these up once, and they run until I turn them off or delete them.
I’ve found that the best tool to use for following people on Twitter is the Who to follow feature inside Twitter itself.
I click the View all link a few times a week and follow around 100 people each time. This leads to a large influx of new followers and is the 3rd phase of dominating Twitter. I follow these guidelines for following people and/or following them back when they follow me:
- Must have a profile image
- Must have their bio filled out
- Must not sell followers
- Must seem legit
As you’re on Twitter more and more, you will know how to tell who’s legit and who’s not.
Interact With People on Twitter
As you peruse the sites and blogs you enjoy online, follow the owners on Twitter. They will almost always have their social profiles linked prominently on their sites. Retweet their content from time to time. Yes, do this manually. While I support automation, I think there needs to be a healthy mix of your touching your account personally several times a week. Respond to your notification and messages accordingly or people will assume no one’s there and unfollow you.
Using Twitter for Marketing
In one of the articles I’ve written here previously which I linked in the first paragraph of this ginormous guide, I discuss Twitter traffic. Twitter users are notoriously difficult to sell to or activate in any manner. Twitter is really best for list building and networking; however, if you’be got a minimum of 14 tweets a day going out, you have more than enough room to send out a few promotional tweets as you see fit. That is one of the main purposes of producing a high volume of content on Twitter, so you can shamelessly plug whatever you want. Just use your head and remember that Twitter users are about as far from their wallet as they can get.
Becoming an Influencer
“Influencer” is one of those buzz words that leaves me feeling like I MUST obtain it, but it makes me want to throw up a little too. “Though leader” is another one. Some people say you need 100,000 followers to reach influencer status, but I was recently approved as an influencer for a service with a 3,000 follower minimum, so who knows? I know that a friend of mine who has more than 40,000 followers said his account pretty much runs itself as far as gaining followers. He gets about 2,500 a day.
Cull the Tribe
Don’t forget to use an unfollow service like StatusBrew.com to unfollow users who unfollow you or aren’t following you back. These are pretty useless to you unless they are brands and celebrities relevant to what you’re doing. There are a lot of people on Twitter who exercise an account-building method called “churn”. They follow large numbers of users at a time, and unfollow anyone who hasn’t following back in 24 hours. I don’t recommend it. If you’re not extremely careful, it can get you banned, and it’s just a douche thing to do. The main goal is to keep your number of followers as close as possible to the number you are following. This is the follower to following ratio.
If you found this guide helpful, I’d love to hear from you! Has it helped you dominate Twitter or at least moreso than you were? Let me know in the comments! Need help? I’m ready!