Having been at this for a decade, I’ve learned a fair amount of stuff. Aside from the run-of-the-mill Internet marketing stuff like build your list, take action, and generate great content, I have learned that this whole thing takes massive persistence on multiple fronts. As seemingly mundane as this run-of-the-mill stuff might seem, it is essential to getting paid.
Persistence in Content
While I consume my fair share of content and then some, there are days when I have to shut out the world so that I can produce content. At the end of the day, I lean much more toward content creation than acquiescing toward consumption. Even so, it’s like with writing books, to be good at something, you have to know what a good example of that thing looks like. You can’t know that without taking a gander at it on a regular basis.
It’s all content. The larger the variety you are able to provide, the better. Find what you’re good at and grind it out. If you suck at all of it, your capital investment to make money online is going to be significant because you’ll need to hire people that are good at it. How’s your savings?
I think that if I hadn’t loved to write, then I probably wouldn’t have clung to the idea of making money line for so long. There’s no way I could afford to pay for the amount of content that I produce. The funny thing is that had I been as persistent as I should have over the last decade, I would probably be a lot farther along in my journey.
How To Be Persistent in Content Creation
If you are not persistent in creating content, not much is going to happen for you as far as making money online. Content is what drives the Internet. It’s the age of information! Many things fit under this content umbrella like:
- Social media
I’m going to give you some sound suggestions from my experience on how to begin with each of these. When you are just starting out, you need to be churning out crazy amounts of the content or your choice. For example, I’m giving this whole blogging thing a go. I’m writing new posts 6 days a week. I plan to keep this up for a month at the very least, but maybe longer.
Marketing 101 with being a content creator is to pick a niche/market. I made the mistake of not really concentrating on any one niche, but rather trying to talk about everything I was interested in. My thought was that I could either concentrate on one topic and write only about that all the time or I could write the same volume about all kinds of things and reach a larger audience. It doesn’t work like that in the least. Your readers get confused if you change your topic too much. Let’s say a reader starts consuming your content because you write about video games. If you start talking about cutting paper snowflakes, you are going to lose that reader. Stick to one thing.
Writing – If your thing is writing, you can start today. If you plan to freelance write for others, I would suggest brainstorming some content you’d like to write and putting it out on a blog. You can start with a free site like Blogger or WordPress.com. This will suffice until you get to a point where you might want to seriously consider your own domain name, etc. If topics aren’t your forte, there are a lot of ways to come up with things to write about. If you have a niche/market, stick to it. Write everything you can about it.The point is to write and to never stop writing. Eventually, you will get an idea of where you want to concentrate like I have. I write for my two websites, and I also self-publish on various platforms. That’s my thing.
Ebooks – I’ve found in my travels that there are two schools of ebook authors: those who self-publish books for various booksellers online like Amazon or Barnes & Noble, and those who publish PDF ebooks as a means to make money online as an Internet marketer. Surprisingly, the latter can be quite lucrative and ebooks tend to sell at higher rates going this route. However, self-publishing has it own luster for sure. After all, if you are published, that makes you an author, and “author” is a prestigious title whether you’re known or not.
Obviously, you will want to decide which way you want to go. There’s not law that says you can’t do both. I would strongly suggest joining an online community to help you understand how self-publishing works. There are hundreds of courses out there on publishing for Kindle. I’m self-taught, so I don’t have a recommendation; however, I can guide you if this is something you want to pursue. You can email me directly via the Contact Page. I will reply. I’m not going to lie, self-publishing is a TON of work I have 13 books out there and I have 2 of those that are published in multiple formats including digital, print, and audio. Get at me if you need a leg up.
Videos – This one is easy…YouTube. You can make a ton of money if you’re any good at video production. You don’t even have to appear on camera if you don’t want to. There are YouTubers who stream screen captures of themselves playing video games who make bank. There’s one channel where some lady open toys. All you ever see are her hands. YouTube is HUGE. I’ve uploaded a helpful ebook called SpiderTube on how to make money with YouTube without going on camera to the folder I share with my email list. Sign up in in the right sidebar to take a look and get some awesome resources =>> If you’re already subscribed to my list, *ding ding* new stuff in the folder!
If you decide to go with YouTube, back up your videos, have a decent camera, and maybe consider uploading to more than one place (read Vimeo). There are some cool tools you can use with YouTube too, like Patreon which allows you to receive donations from subscribers in return to first looks at your latest content. Here’s my list in progress of some of my favorite YouTube channels.
Audio – I probably have the least experience here. In fact, I know that’s the case. I’m not a huge creator in the audio realm. I have a Soundcloud account with a few archaic drones on it and just a couple things I wanted to save. It really depends on what kind of audio you create. If you’re a singer, YouTube all day long. Yes, it’s a video platform, but it’s also pretty huge in the podcasting, singer, voice talent areas.
If your voice is golden as a spoken thing, check out ACX and consider narrating books. It pays quite well. A simple Google search should tell you where else you need to hang online if audio is your thing. I’m sorry I don’t know more.
Images – A lot of things fit in this category. Whether you’re a photographer, designer, or a little of both, be prolific! Watermark it. Put it online. Images still very much drive engagement online. People engage with images before they do with words. For that reason, those of us who aren’t that great with images, include one or more with every blog post. Social media experts know that images get 70% more attention than words in status updates and posts.
You can make good money online as an image creator through stock photo sites, designing graphics for on and offline, running a photography business, so much more.
Social media – Yeah, even all that stuff on social media is considered content. You can make a lot of money with social media if you know what you’re doing hence my course I’ve been pushing here lately. Knowing how to engage people online is huge especially for business owners. Can you engage the customers of a landscaping business? What about a garage door installer? Being able to build a following on behalf of businesses like that is valuable and it’s really not that hard if you know how. I cover it all in that course. Even if you’re not interested in managing social media as a service, knowing how to manage your own can save you a lot of money in the long run.
The key is to be persistent no matter what you choose to create. Every piece of content you create is a virtual advertisement and an investment in yourself or your business. Even though it’s not a monetary investment. Time is money.
Persistence in Learning
The moment you stop learning is the moment that you die. You can’t be successful online and not be committed to learning everyday. I notice this often drives me forward. Lately, I haven’t wanted to go to bed because I was up learning and doing for this blog or other aspects of my online business. I’ve been pounding the virtual pavement for sure.
I’m plugged in various channels that help me stay informed in the various aspects I’m working at right now. I am a Reddit fanatic. It’s a website that touts itself as the front page of the Internet. The thing is that is it’s not that modern, so you may not find it apparent how to use the site. I’ll cover this in a guide soon and link back here. I’ve also found Facebook Groups to be huge when it comes to learning and doing certain things. A search will pull up Groups on most any interest. It allow you a forum to ask question and basically crowdsources your research. Speaking of forums, this is another medium I use to stay on the up-and-up. For Internet marketing, I read the Warrior Forum. I recently posted about these two CPA marketing forums. I keep my eyes peeled all the time.
The Internet makes persistence in learning an easy thing. There are tons of venues to get content designed to teach you. If you’re more into a guided approach, try looking for courses pertaining to your interest on sites like Udemy. Make sure an check out the Resources for more.
Persistence in Testing
This might be the most poignant heading in this post. Have you noticed that successful Internet marketers seem to produce their own methods? The sale of those methods can be one of the things that drives their online business. For a long time, I wondered how they were always inventing these methods. I’m not the most business savvy person in the world, but what I’ve learned in the last year is that they invent methods because they never stop testing things, and they don’t stop testing one thing until they make it work. Only then do they move on to something else. This is another of those things I’ve heard a million times from various marketers online and ignored to my own detriment. I’m not hard-headed at all. */sarcasm
Let Me See If I Can Put It All Together For You…
- Choose a niche/market
- Decide what you’re going to create pertaining to that market
- Create that
- Stick to one thing until you make it work
- Learn without ceasing
- Try and test new things
- Sell your successes
In the last year, I’ve ramped up my Kindle publishing business. From that, I’ve been testing a lot of things and learned some stuff of my own. As a result, I’ve shared these things like how I tripled my email list in a week and how I add 100 real, targeted, active Twitter followers everyday. Other things I’ve shared by writing more books. The things I’ve learned just through what I would call “light testing” over the last year are numerous.
This has been a valuable lesson to say the least. It’s really a system that runs itself as long as I am taking action which is a big cog in the machine of making money online. Which brings me to…
Persistence in Action
You can be persistent as all get out, but if you aren’t taking action, nothing is happening. If I’m persistent at sleeping, I’m not getting anything done, but if I’m persistent at typing, I could be making something happen, right? I’m not writing books if I’m sleeping, or learning, or testing anything except maybe my pillow or my mattress. That’s not going to make me any money online. Notice that the action begins with Step 1 above. Action is persistence and persistence is action…it’s a verb that you do. Get it done. NEVER STOP. There is no magic button.
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