I have a spreadsheet on my computer listing more than 230 online accounts that I use both personally and for my business. That’s just the main sheet. That’s not counting the other pages with client log in credentials, or my client hosting accounts. It’s gets crazy pretty fast. I honestly don’t remember when I started keeping this spreadsheet, but it has grown exponentially in recent years. There’s just no way humanly possible I could keep up with it all. I’d have to use those “forgot password” links you see around the web way too often.
Last year when I started adding on clients, I learned to use Chrome Profiles. Before that I had a separate browser for each client! Needless to say, if there was a browser out there, I probably had it and knew how to use it! It just wasn’t an efficient way to stay organized, but it was necessary to keep errors to a minimum. Also, I really needed to be logged into my own accounts at the same time I was working, so it was a necessary evil.
The Heck is a Chrome Profile?
Well, you probably already know that Chrome is a browser developed by Google. It’s known for its speed and ease of use. If you’re not using it, you should be…or something. I see that Firefox also has Profiles now as well, so I say use whichever one works the best on your machine. I’ve bounced back and forth and around since 2003-ish as browsers have evolved and changed. I remember life before the tabbed browser. 😮
Anyway, a Chrome Profile is a separate user account inside of the Chrome browser itself. This allows you to be logged into your personal accounts while also being logged into your work-related accounts on the same machine. For example, I have my personal Facebook Profile, but I need to manage a Fan Page for a client that isn’t connected to me personally. I can do both at the same time using Chrome Profiles.
- Convenience – You’re not constantly logging in and out of accounts
- Lessens the chance of errors – It would really suck if you posted some of the things you put on your personal Facebook say to your business page, right? If you’re not constantly logging in and out, it lessens the chance you might post in the wrong place by mistake
- Allows you to keep things separate – You gotta keep ’em separated!
- Use less resources – Having multiple browsers running at the same time might overwhelm your machine
- One set of tools – You only have to learn one set of tools and access your favorite extensions, etc.
Super Simple Set Up
- Click the Settings icon in the top-right corner of Chrome. Select Settings from the drop-down menu.
- Scroll down under the People heading. It’s not very far down. It’s the 5th heading in Settings. Click the Add person button to add a new Profile.
- Choose a picture, fill out the name, and check any desired boxes. Click Add, and you’re done.
- To access the Profiles in Chrome, right-click the button in the top of your browser as shown below. A list of Profiles will appear. Click the desired Profile to open an instance Chrome as that person.
A Little Extra
It’s crazy easy. You don’t have to have a separate Google account for each Profile either. Chrome will ask for it, but you can easily ignore the prompts. Even so, did you know you can set up a Google account with an existing email from another platform? Oh yeah, You can even do it with a Yahoo address or an Outlook email It doesn’t matter. Here’s a video on how to do that – https://youtu.be/ovDKaNMRUEo
You can use Chrome Profiles to create accounts for clients as well. Instead of spending hundreds of dollars on platform software or other costly infrastructure so I can manage multiple accounts, I simply use this feature of Chrome with free services. For example, instead of spending upwards of $99 to $499 on something like SproutSocial or Hootsuite to manage multiple social media accounts, I use a Chrome profile and create a Buffer account for my clients. Buffer allows the connection of one account for each social network: Facebook (profile, page, or group), LinkedIn, Twitter, Google+, and Pinterest on their free plan. If at any point, my client decides to discontinue service, they get a great service to manage their accounts free.
It’s all about value. Adding value and getting the most value out of everything you use in your business. Whatever it is you’re doing, you can probably utilize Chrome Profiles to get it done better and in a more organized way…like Ninjas!
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