Recently, via the magic of online forums, I have gotten my hands on a ridiculous amount of products ranging from Udemy courses to ebooks to software to graphics. Now, I am a stickler on value, and I’ve been rebuked here on my site for comparing completely unrelated things to my Netflix account. I will not apologize for the way my brain works. I like it. Please pardon my digression while I explain my twisted logic.
Let’s Talk About Value
I don’t know how many different streaming items Netflix has at any given time, but it’s a lot. The only problem I have with Netflix is that it seems they never have the movies I want to watch. I think this is a common consensus. That being said, they somehow find a way to offer massive value through:
- Streaming top shows like The Walking Dead
- Streaming on numerous devices – I can watch on my phone, tablet, PC, and Roku. Before Roku, I used my Nintendo Wii to watch on the big screen
- High quality picture with minimal buffering
- Cheap pricing
I can forego access to new releases and old favorites based on these points and feel that I’m receiving massive value due to the sheer volume of content available. Here’s a product with room to improve, but still massively popular because it’s not crap. Case in point, I tried binge watching a favorite show on one of the cable channels sites the other day, and all I kept thinking was, “They should let Netflix handle this” because it kept buffering and the ad network they were using was a buggy mess. No value there.
This is why I like to compare things to Netflix. If you’re not offering massive value for a cheap price nearly anyone can afford, then why should I buy your product?
Sampling the Merchandise
I make it no secret that I’ve been in the Internet Marketing game for a decade, and I’ve seen marketers come and go. I’ve followed some of them until I got lost, but I never bought very many products. You can’t sell me on a mystery. I’m sure your course is great, but I’m not paying you $497 for it.
OMGosh! No lie, I went through a course yesterday. That was the price tag: $497. I didn’t pay that for it. This was content from last year, and it so wasn’t worth $500. There was ONE section of the course where I learned something valuable and applicable to my business, and it was hardly worth $500. I would have been so mad had I paid that price for it.
I am going through a $200 CPA Marketing course as I write this, and most of the videos are fluff. Out of 12 videos in the first module, most of them were really short (not a complaint) with pretty much no information. Odds are, if someone is taking a course in something and especially if they are investing $200, they probably don’t need 12 videos of introduction to the subject matter. I’m 13 videos into the second module, and just now getting down to where I’m being shown how to do what the course is about…I think.
Hey, at least this instructor speaks good English while relaying the fluff! I have nothing but love for those across the pond, but if your English is broken, you probably shouldn’t try to teach stuff using it…just a suggestion. I have probably 10 to 15 courses sitting on my hard drive that I can’t understand. Easily thousands of dollars in content.
Don’t even get me started on the ebooks. Ebooks are by far my preferred medium for learning. Even so, ebook writers are shysters. I am an ebook writer. I’ve gotten some pretty expensive ebooks lately. A few of them were put together quite well, but the methods are tired. I spent the better part of a week implementing some things I learned recently, and I’ve gotten ONE sale for $4 and that was to a friend who had tested the service for me. I expect a little more when I implement a method from a $60+ ebook.
That was the good ebook. I got a product yesterday with 2 OTOs. That’s a “one time offer” for those who don’t know. One of the OTOs had repeat content in it from the main product. There were like 6 ebooks in each item when only one was needed, and they were thrown together which such disregard that it was obvious someone made a product just to make a product and hopefully get some form of measly profit from it before anyone realized it was crap.
After sampling the merchandise, I wouldn’t buy any of it if I could see it first. Would you?
Would You Buy Your Own Product?
Well, would you? Knowing what exactly is in your product, would you pay what you are asking for it as a novice in the field? Would it provide knowledge to your target audience? We are beyond the “action” excuse here. You know, where you answer, “Yeah, sure, if they take action.”
That’s an easy escape, huh, when someone doesn’t see promised success? They must not have taken action.
So, you must be a person of massive action then, right? The question remains, would you buy your product? Does that product give a “person of action” everything they need to succeed at the business/success/method you are hawking?
If you answer to any of these questions is “NO”, deep down or otherwise, you should not be selling that product. PERIOD. PARAGRAPH.
So Is It?
Is your product a steaming pile? Fix it. Honestly, there’s enough crap out there, and I’ve seen my share of it in the last few weeks. I wouldn’t give you two cents for most of this stuff. The products that I endorse, and I’m pretty critical, you’ll find right here. Today, I’m endorsing polishing your Google skills. Do you have your eye on a product? Google it before you pay through the nose for some fluff.